CHAPTER 4 : MEASURING THE SUCCESS OF STRATEGIC INITIATIVES..
- Efficiency IT metric is to measure the performance of the IT system itself including
throughput, speed, and availability. ‘doing
things right’..
- Effectiveness IT metric is to measure the impact
IT has on business processes and activities including
customer satisfaction, conversion rates, and sell-through increase. ‘doing the right thing’..
- Benchmarking is a process of continuously measuring system results, comparing those result to optimal system performance
(benchmark values) and identifying steps and procedures
to improve system performance.
Efficiency IT metrics focus on
technology and includes :
-
Throughput
(can archieve information at a time)
-
Transaction
speed
(take a second time in doing any kinds of works, for example online banking)
-
System
availability (the number of hours a system is available for users)
-
Information
accuracy
(the extent to which a system generates the correct results when executing the
same transaction numerous times).
-
Web
traffic
(system slowdown ,for example many visitors viewing the page, so to get the
information is slow).
-
Response
time
(the time it takes to respond to user interactions such as a mouse click).
THE
INTERRELATIONS OF EFFICIENCY AND
EFFECTIVENESS IT METRICS.
·
Security is an issue for any organization
offering products or services over the internet.
- It is inefficient for an organization to implement Internet security, since it slows down processing.
-
However, to be effective it must implement
internet security.
-
Secure internet connections must offer
encryption and Secure Sockets Layers (SSL denoted by the lock symbol in the
lower right corner of a browser).
WEBSITES
METRICS :
ü Abondoned
registeratios (number of visitors who started the
process of completing a registration page and then abandon the activity.)
ü Abondoned
shopping cards (Number of visitor who create a shopping
cart and start shopping and then abandon the activity before paying for the
merchandise.)
ü Click-through
(Count
of the number people who visit a site, click on an add, and are taken to the
site of the advertiser.)
ü Conversation
rates (Percentage of potential customers who visit a site
and actually buy something.)
ü Cost-per-thousand
(Sales
follars generated per dollar of advertising. This is commonly used to make the
case for spending money to appear on a search engine.)
ü Page
exposure (Average number of page exposures to an
individual visitor.)
ü Total
hits (Number of visits to a Web site, many of which may be by the same
visitor.)
ü Unique
visitor (Number of unique visitor to site in a
given time.)
Supply Chain Management (SCM) Metrics :-
Back
Order (An unfilled customer order. For example out of
stock.)
Customer order promised cycled time (It’s a gap between the purchase order creation date and requested delivery.)
Customer order actual cycle time (Average time it takes to actually fill a customer’s purchase order.)
Inventory replenishment cycle time (Measure of the manufacturing cycle time plus the time included to deploy the product to the appropriate distribution centre.)
Inventory turnover (The number of thimes that a company’s inventory cycles of turns over per year.)
Customer order promised cycled time (It’s a gap between the purchase order creation date and requested delivery.)
Customer order actual cycle time (Average time it takes to actually fill a customer’s purchase order.)
Inventory replenishment cycle time (Measure of the manufacturing cycle time plus the time included to deploy the product to the appropriate distribution centre.)
Inventory turnover (The number of thimes that a company’s inventory cycles of turns over per year.)
CUSTOMER RELATIONSHIP MANAGEMENT METRICS :
sales metrics
services metrics
marketing metrics
sales metrics
services metrics
marketing metrics
CHAPTER 5 : ORGANIZATION STRUCTURES THAT
SUPPORT
STRATEGIC INITIATIVES
- Information Technology (IT) is a relatively new functional area, having only been around formally for around 40 years.
- Recent IT-related strategic positions :
-
Chief Information Officer (CIO)
-
Chief Technology Officer (CTO)
-
Chief Security Officer (CSO)
-
Chief Privacy Officer (CPO)
-
Chief Knowledge Office (CKO)
IT roles and Responsibolities :-
CTO - responsible for ensuring the throughput, speed, accuracy, availability and reliability of IT.
CSO - responsible for ensuring the security of IT systems.
CPO - responsible for ensuring the ethical and legal use for information.
CKO - reponsible for collecting, maintaining and distributing the organization's knowledge.
CTO - responsible for ensuring the throughput, speed, accuracy, availability and reliability of IT.
CSO - responsible for ensuring the security of IT systems.
CPO - responsible for ensuring the ethical and legal use for information.
CKO - reponsible for collecting, maintaining and distributing the organization's knowledge.
ORGANIZATIONAL FUNDAMENTALS ETHICS AND SECURITY
:
Ethics and scurity are two fundamental building blocks that organizations must base their businesses on to be successful.
Ethics and scurity are two fundamental building blocks that organizations must base their businesses on to be successful.
ETHICS
is
the principles and standards that guide our behaviour toward other people.
PRIVACY
is a major ethical issue. The right to be left alone when you want to be, to
have control over your own personel possessions and not to be observed without
your consent.
·
Issues affected by technology advances :
-
Intellectual property (Intagible creative
work that is embodied in physical form)
-
Copyright
(The legal protection afforded an expression of an idea such a song,
video games).
-
Fair use doctrine (In certain situations,
it is legal to use copyrighted material.)
-
Pirated software (The unauthorized use,
duplication, distribution or sales of copyrighted software.)
-
Counterfelt software (Software that is
manufactured to look like the real thing and sold as such.)
SECURITY
·
Information security is the protection of
information from accidental or intentional misuse by persons inside or outside
an organization.
xoxo,
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