CHAPTER THREE : STRATEGIC INITIATIVES FOR IMPLEMENTING
COMPETTITVE ADVANTAGES
SCM (SUPPLY CHAIN MANAGEMENT)
FOUR BASIC COMPONENTS of SUPPLY CHAIN which are :
- Supply Chain Strategy - strategy for managing all resources to meet customer
- Supply Chain Partner - partners throughout the supple chain taht deliver finished products,raw raw material and services.
- Supply Chain Operation - schedule for production activities.
- Supply Chain Logistic - product delivery process.
WALL-MART AND PROCTER & GAMBLE (P&G) SCM :
for example, Pantene product. Pantene has their own ingredients and labelling to make a shampoo.
THE EFFECTIVE AND EFFICIENT SCM SYSTEMS EFFECT ON PORTER'S FIVE FORCES :
CRM (CUSTOMER RELATIONSHIP MANAGEMENT) !!!
- CRM is not just technology, but a strategy, process and business goal that an organization must embrace on an enterprisewide level.
- CRM can enable an organization to identify types of customers, design individual customer marketing campaigns, treat each customer as an individual and understand customer buying behaviors.
BPR (BUSINESS PROCESS REENGINEERING) !!!
- A company can improve the way it travels the road by moving from foot to horse and then horse to car.
- BPR looks at taking a different path, such ad airplaine which ignore the road completely.
PROGRESSIVE INSURANCE MOBILE CLAIMS PROCESS :
ERP (ENTERPRISE RESOURCES PLANNING) !!!
- ERP intergrates all departments and functions throughout an organization into a single IT system so that eployees can make decisions by viewing enterprisewide information on all business operations.
- Keyword in ERP is "ENTERPRISE".
that's all from chapter three.Happy Reading :)
xoxo,
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